The Personalization enhancement enables your site to interact with visitors individually and in real time. By delivering highly-accurate product recommendations, personally relevant content, and targeted promotions for each individual Web visitor, you can encourage visitors to become repeat customers.
When your online enterprise is ready for fast, accurate personalization in real time, you can quickly add the Personalization enhancement. You will immediately gain the benefits of successful personalization which depends upon using every interaction with Web visitors to fully leverage each step of the interactive sales process. Successful personalization is accomplished in a two step process:
- discretely gathering data as your visitors navigate throughout your site
- applying, in real-time, content presentation rules, which you create, to show the best mix of content to each individual visitor.
The following data is gathered on every visitor and stored in your database in the UserProfile class of dbcObjects™:
- Purchase history data - use this data to recommend new products and product upgrades.
- Clickstream data that includes items added to the shopping cart, and which pages the visitor has seen.
- Explicit preferences that are solicited and gathered at strategic locations that you specify throughout your site.
Some of the benefits of the Personalization enhancement include
- Increase online revenues - shoppers will leave your site if they do not find what they are looking for in 4 to 5 clicks. Instead of passively hosting your visitors, your site will act as a virtual salesperson, recommending personally relevant products and quickly escorting Web visitors to the items they are most likely to buy.
- Increased customer satisfaction - by making intelligent recommendations to your visitors, the online shopping experience will be fast and convenient.
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Retain visitors and create customers - when your website interacts intelligently with your visitors, they are enticed to stay longer, view more products, and return more frequently to the site. Visitors who are confident in your ability to match their needs, quickly become customers are less likely to switch to the competition.
- Promote new products or sale items - you can easily customize your business rules to generate recommendations to visitors that will meet your business objectives.
- Increase average order size with impulse buying - replicate impulse buying behavior found in the retail world by presenting your customers with appropriate choices at the right time to up-sell and cross-sell.
The Personalization enhancement together with the Full Statistics enhancement create the core of your site's Business Intelligence system. By integrating the data you collect on the site through Full Statistics and Personalization, you can implement very sophisticated personalization of your site.
