The Full Statistics enhancement is an implementation of a specialized dbcObjects™ Content Object -- the Statistic object -- that tracks every page view on your site on a day-by-day basis. Every site foundation includes the basic Statistic object. Additional statistics such as view breakdowns by time of day, referring URL, type of browser, length of time spent on the page, and almost anything else you can think of can be implemented in your Full Statistics enhancement thanks to the flexibililty of the Statistics object.
Sooner or later, your online enterprise will need the power and intelligence of the Full Statistics enhancement to analyze visitor behaviors and understand the effectiveness of your e-marketing efforts in real-time. Thanks to the dbcObjects™ integration of Full Statistics, installing this option for your site is quick, and creating and maintaining the business intelligence you need is easy to do.
The Full Statistics enhancement provides the data you need to run your online business effectively with the following real-time reports:
- Visitor reports
Is the site attracting new or repeat visitors? Where are visitors coming from? See activity by visitor demographics in real time.
- Site objective reports
Easily see if e-marketing objectives are met. View immediate conversion details to see which promotions drive visitors to act on site objectives, such as completing a registration form. It is easy to get the information you need for campaign and affiliate management.
- Content reports
Determine which content is most popular, and modify your site accordingly. View charts of most-requested pages and visitor activity at specific sections of the site.
- Navigation reports
Where are visitors coming from? Where do they go? See how many visitors come from specific banner ads, search engines, and links on other sites. Next-click and previous-click analysis and reports on top entrance and exit pages provide essential information for refining site navigation.
- Traffic reports
View displays of overall level of site activity that are useful in determining trends and peak traffic times. The real-time reports show the effectiveness of promotions in driving overall site traffic.
The Full Statistics enhancement together with the Personalization enhancement create the core of your site's Business Intelligence system. By integrating the data you collect on the site through Full Statistics and Personalization, you can implement very sophisticated personalization of your site.
